Freestyle Artist Magazine is an artist publication by BriAnna Rosen, first published in 2016. The magazine explores socio-political issues, questions place + agency, and investigates the causes and effects of gentrification in Portland, OR and beyond.
A public stage to launch Freestyle Artist Magazine, Intervention No. 03 mimes several degrees of institutional and media critique including latent visual and contextual connection to Walter de Maria’s New York Earth Room, due to its use of grass inside an austere white gallery and criticism of real-estate paradigms.
The green edition of the magazine was situated in a wire basket on a white pedestal in the middle of the compacted and interiorized field of grass. Minimal and discreet instructions asked viewers to read and return the magazines, but the small print was specifically designed to be overlooked in a crowded environment and many issues traveled beyond the confines of the gallery.
The magazine itself was a foray into a style of détournement aimed at mass produced lifestyle and real-estate publications. Mainstream tactics derived from the media and business sectors are imitated in order to critique and subvert the mined source providing an alternative site of criticality and resistance. The magazine design appropriates imagery from the Green Lantern series and NASA mixed together with my handwriting and photos of the Federal Building.